Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top 25 fashion and beauty finds on their current wish list.
One of the most exciting aspects of my job as a beauty editor is the opportunity to preview, test, and read up on all the most swoon-worthy beauty launches before the rest of the general public even knows about them. Getting a sneak peek allows us beauty editors time to acquaint ourselves with new formulas, decide what we love (and maybe what we don’t), and strategize the coolest ways to tell you about said launches once they become available to the masses. This year has been quite the roller coaster, but I can say 2020’s fresh beauty releases have hit an overwhelming number of high notes.
Fall is just around the corner, and it seems like each and every new product is better and better. A complete fall-cleaning medicine cabinet overhaul is definitely in my near future, so I’m sharing 25 new beauty items I already have or plan on lining my shelves with. Keep scrolling!