The Best Beauty Products for Your Astrology Sign

The Best Beauty Products for Your Astrology Sign

We’ll be honest—as fun and exciting as it can be to embark on a beauty shopping expenditure, sometimes, it feels like a lot of freaking work. With so many products and retailers to choose from and sift through, even deciding whether or not we want to re-purchase the same serum we just ran out of (versus trying something new) feels like the decision of the decade. Anyone else? If only we could just let the stars decide… oh, wait.  We’re super into astrology over here at Who What Wear HQ, so we thought we’d streamline your beauty buying process by teaming up with…

The 27 Best Beauty Finds at Sephora's Holiday Savings Event

The 27 Best Beauty Finds at Sephora’s Holiday Savings Event

Some people associate the start of the holiday season with cold weather and the subtle takeover of eggnog-flavored everything, but I think I speak for all beauty lovers when I say the true seasonal kickoff is marked by Sephora’s annual Holiday Savings Event. Ladies and gents, the day has come! And if you’re a Rouge member (you know, the overachievers who spend over $1000 annually), you get to dive headfirst into all the savings the beloved beauty mecca has to offer, starting… now! In addition to early access, you also get to enjoy a whopping 20% off your fave beauty products during…

18 Products I'll Never (Ever) Replace in My Beauty Regimen

18 Products I’ll Never (Ever) Replace in My Beauty Regimen

As a fashion editor who enjoys dabbling in beauty content, I love trying out new products to tell you about. I would honestly be happy to try a new product every day if I could (but my skin would probably punish me for it). All of that said, I have a handful of products that I plan on wearing forever, or until they’re discontinued (which I desperately hope never happens). Some have been a part of my beauty regimen for years now, while some are newer discoveries. Among the 18 magical, highly effective products below are mostly gems of the…

30 Must-Have Beauty Buys, According to an Editor

30 Must-Have Beauty Buys, According to an Editor

In the world of beauty, where products promising longer lashes, tighter skin, and fuller lips are launched almost daily, loyalty can be a hard thing to come by. It’s easy to get swept up in the excitement of seeing your favorite influencer wearing the latest cult lipstick and, as such, forget about the lipsticks you’ve loved for so long. I too have fallen hard for the razzle-dazzle of new products in the past; hype, it turns out, is a powerful thing. But the products that are worth knowing are the ones that remain in-demand once the confetti settles and the spotlight…

The 16 Best New Beauty Products at Violet Grey

The 16 Best New Beauty Products at Violet Grey

Unlike other popular beauty retailers, Violet Grey has its very own cohort of Hollywood experts and editors (from celebs to makeup artists to the world’s best skin savants) specifically recruited and called upon to test, review, and rank the ever-evolving beauty market. Simply put, if a product isn’t practically perfect (or, honestly, totally perfect) in every way, you simply won’t find it on the retailer’s website.  Each and every month, our friends over at Violet Grey keep us abreast of the new edits and launches that have most recently gained their approval, and this month, the offerings were so good…

Naomi Watts' Easy Beauty Routine and Skincare Must-Haves

Naomi Watts’ Easy Beauty Routine and Skincare Must-Haves

Health and beauty are so intertwined—do you have any wellness practices or favorite supplements that help give you a boost both mentally and physically? I’ve always loved Taryn Toomey’s classes. It’s a movement class, but I find it’s very much about the mind and spirit as well. It just flows in such an incredible way, and I’m usually able to take something away from the experience that’s pretty uplifting. Or it helps me feel what I need to feel at that given time.  As far as supplements, I’ve been really into products from The Beauty Chef. I love adding the Hydration ($50)…

Rosie Huntington-Whiteley's Favorite Beauty Products

Rosie Huntington-Whiteley’s Favorite Beauty Products

“The biggest revelation for me was researching and learning about pore-clogging ingredients and then eradicating any products I had with them from my routine: basically, anything that touches my face, from skincare, makeup, and hair care to laundry detergents. Doing this has really helped manage my skin,” says the supermodel. Of course, noncomedogenic products are only part of the answer, and Huntington-Whiteley says an easy (and free) way to also improve your skin is by drinking lots of water—she drinks up to three liters a day. While her career has given her a string of opportunities, Huntington-Whiteley’s also very aware…

25 Fall Fashion and Beauty Items That Put a Smile on My Face

25 Fall Fashion and Beauty Items That Put a Smile on My Face

Shop With WWW, our annual two-day shopping event, is here! Between now and 11:59 p.m. PT on October 22, you get to shop with exclusive discounts from our favorite brands and retailers. Be sure to visit our event page to browse all the incredible deals on offer. Happy shopping! Shopping makes me happy. Shopping makes me smile. There I said it! I must not be the only one who is a little too dependent on their mail carrier for a mood boost am I? If you’re in the “looking for any excuse to smile” club with me, join me on a…

Tom Ford Beauty Soleil Neige Color Collection

Tom Ford Beauty Soleil Neige Color Collection

We all have our favorite beauty brands, don’t we? Something about the range of colors, textures, how the product applies and looks on you, all of those factors come into play. Tom Ford Beauty always speaks to me. Mr. Tom Ford once said that he loves soft, touchable beauty, and I can certainly see and feel that philosophy in every product I try. The look is always effortlessly glamorous and sexy, never overly done, too obvious or “manicured” as I like to say. I think it is precisely this effortlessness that appeals to me so much.   The new color…

The 35 Best Beauty Deals From Amazon Prime Day 2020

The 35 Best Beauty Deals From Amazon Prime Day 2020

After months of anticipation, Amazon Prime Day is finally here! The epic annual sale always brings with it tons of incredible deals across fashion, home, and, our favorite category, beauty. This year is no different, as savings of up to 50% off select brands and products are officially available for everyone to hop on. But remember, this flash sale only lasts for two days (from October 13 at 12 a.m. PT to October 14 at 11:59 p.m. PT), so time is of the essence here. I’m telling you right now, scrolling ahead will result in a full cart of must-have beauty buys. But you…