The 14 Best Incense Fragrances of 2025

Frankincense, oud, cypriol and patchouli all have one thing in common (apart from the fact that they happen to be the fragrances we simply can’t get enough of): They all belong to the incense family. Incense perfumes possess an air of mystery that’s often imitated, never duplicated, and they’re praised for their smoky, resinous, and earthy profiles. While they’re on shelves everywhere from apothecaries and markets to malls and shoebox city apartments, there will always be more incense-infused perfumes to spark some renewed interest.

They’re also widely described as one of the more sensual notes, and in our opinion, can give any outfit a romantic touch. So why limit yourself to just one or two? Below, take a deep dive into the history of these fragrances, which types of scents count as incense scents, and how to amplify their notes by layering them with your favourite floral perfumes and spicy scents. Then, discover the best 14 incense-based perfumes from trendy and timeless brands like Jo Malone London, Fugazzi, D.S. & Durga, Parfums de Marly, and Santa Maria Novella.

Mishti Rahman poses with wavy hair and face-framing strands

What Are Incense Fragrances?

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