When Elsa Hosk launched Helsa in 2022, the model-turned-designer wanted to create the kind of wardrobe she was always searching for herself. Inspired by her heritage, Helsa is her love letter to Scandinavia. Focused on simplicity, comfort, and minimalism, the line is designed around elevated essentials drawn from Hosk’s own must-haves.
It’s intended to be timeless pieces that work as wardrobe staples and easily mix and match into a capsule closet. Sold exclusively on Revolve and FWRD, with its refined, pared-back approach to ready-to-wear, Helsa has become a fashion-editor favorite.
This season’s standout pieces include the Bubble Puffer with Faux Fur and the Kelcey Hand Knit Kerchief Scarf, while highlights for spring include the Stretch Cotton Sateen Midi Dress and the Summer Vintage Nightgown. Personally, the Silk Celeste Dress immediately caught my eye.
Below, a look at the best items to shop from the brand from everyday basics to dressier options.
Helsa
The Silk Celeste Dress
Helsa
Summer Vintage Nightgown
I love wearing nightgowns out of the house in the spring and summer.
Helsa
Bubble Puffer With Faux Fur
Faux fur is everywhere right now.
Helsa
Kelcey Hand Knit Kerchief Scarf
If you’re shopping for winter accessories.
Helsa
Kerstin Sleeveless Turtleneck
Helsa
Stretch Cotton Sateen Midi Dress
This cherry red midi dress.
Helsa
Midi Wrap Skirt in Tech Poplin
I can’t wait to get to wear my cotton poplin skirts once it’s warm in New York again.
Helsa
Kerstin Knit Cardigan
Helsa
Sheer Knit Curve Maxi Dress
This comes in white and burgundy as well.
Helsa
Workwear Drawcord Maxi Skirt
You can’t go wrong with a pointelle t-shirt.
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