pruduct review

They’re the kind of thing you’d typically see swinging from the end of an ornate curtain tieback in an 18th Century French chateau, not hanging from the waist of a Parisienne tastemaker as they wind their way from vintage shopping in Le Marais to drinks at Hotel Costes. But thanks to the tassel fashion trend, these opulent charms needn’t stay hidden inside palatial interiors.

Indeed, 2026 has begun ushering in a new ethos when it comes to dressing. After a period of demure and reserved silhouettes, this year has proverbially sprung open the shutters, let the light in and circulated fresh air through wardrobes that lay dormant. Long gone are the days of hiding away like a wallflower and waiting to be invited somewhere to show off, with the general mood being one committed to excess.

Now, simple and mundane acts are an excuse to adorn yourself in extravagance. A trip to the grocery store calls for a Tiffany & Co. Bone Cuff to fix to your wrist, because what else makes filling up your basket through the produce aisle more enticing? A quick trip to the pub demands decadent coats, like the ivory-trimmed and leopard-printed Queens of Archive style both Alexa Chung and Emma Roberts have been spotted in recently, as why would you sip pints wearing something so plain? Still, how did a motif you’d really only see swaying from furniture become one of the most beguiling trends of the year?

This is something I can attest to on a personal level. I first came across the tassel trend after researching a feature I wrote last year for Who What Wear UK’s winter issue on The Art of Dressing Up. Exploring this sudden surge of elaborate and striking outfits, I stumbled across a black corded tassel belt from the effortless romantic label Posse. With hand-knotted detail, the slender strap casually slung across the model’s waist as she posed in a seafoam blue sheer blouse and pin-straight trousers. I was instantly enamoured by the look, with the piece lingering in my mind long after I closed the tab that held it.

That, in part, is the beauty of the tassel trend. It’s intriguing and subdued at the same time; something that doesn’t shout for your attention, but softly earns it anyway because of how unexpectedly chic it is.

Then, I began seeing it everywhere. It accented combs that held together chignons, dangled from key rings and served as bag charms. Speaking to New York-based jewellery designer Jennifer Behr, she explains that the tassel trend “adds movement and drama to any look”.