There are two types of people in the world. Those who are sun seekers, wanting endless beaches, warmth on their skin, lazy but luxurious pool days and tropical climes. Then, there are some who desire a more intrepid way of life, not minding subzero temps, snowy landscapes and maybe the odd hot chocolate and cheese board at the end of a long activity-filled day.
If the latter is you, or you are new to the world of ski and snow-based activities, you are in the right place. I’m here to show you how to dress for your next alpine adventure in style, whether you choose to go full sport mode or even just ride it out slope-side with a little bit of après action, with the latest in ski trends for 2026.
In any case, you need to be decked out for the cold, with technical layers, cosy outerwear, eyewear that safely keeps the sun and snow glare at bay, plus waterproof and comfy footwear. I’ve been tracking the movements of some of Instagram’s most snow-loving style setters and what they have been wearing lately to protect themselves from the elements, all the way from Courchevel to Zermatt, to Whistler and St. Anton.
From teddy-bear textures to bold colour ski jackets and salopettes, to cutting-edge sunnies to vintage-vibe boots, and lastly, a trending animal-print, I’ve picked out the very best and chicest ski trends to know now. Scroll on to read my ski trend style file, and peruse some shopping suggestions for you to get the look yourself.
1. Teddy Textures
Style Notes: Teddy coats have been making a steady comeback on the streets of London of late, but now, they have found a rightful home on the slopes, where keeping toasty and looking stylish are paramount. Double down on the trend, just like Emmanuelle and Hollie, by donning a teddy-textured jacket and hat. Stick to vanilla, taupe and off-white hues in a head-to-toe fashion for a look that is equal parts cohesive and cute.
Shop the Trend
ZARA
Short Faux Fur Hooded Coat Recco® Technology Ski Collection
Zara’s ski collection is full of teddy pieces.
This hat will keep you toasty all ski season.
ZARA
Faux Fur Boots With Strap Ski Collection
Boots with the fur! These are incredible.
The perfect teddy jacket, courtesy of M&S.
Don’t forget gloves! These are so classic.
2. Matching Red Sets
Style Notes: Red alert! Let your fellow skiers know you’re coming with a full red ‘fit. Take notes from Marilyn and Amy, who have donned a lipstick-hued shade for (almost!) every part of their look. A matching jacket, a mid-layer, thermals, gloves and salopettes is a bold move, but feels put-together and polished.
Shop the Trend
Alo Yoga
Cropped Atmosphere Puffer
Alo has such a great selection of ski essentials, including this red jacket.
ZARA
Wool and Cashmere Ribbed Beanie
This cashmere blend beanie will never date, due to its classic colour.
Free People
Downhill Diva Suit
Look like a pro in this ski suit from Free People.
Alo Yoga
7/8 High-Waist Airlift Legging
Good base layers are so important on the slopes.
Perfect Moment
JG belted padded down ski suit
Perfect Moment are the professionals when it comes to chic ski gear.
3. Moon Boots
Style Notes: Moon Boots have been seriously trending, and London girl Dua Lipa has been routinely spotted wearing them in the city. In snow-clad regions, these boots are a must-have, as they keep your feet and ankles supremely warm, whilst also allowing you to walk in deep snow and ice without losing your footing. Wear them out and about in the ski village, with leggings or joggers tucked in.
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MOON BOOT
Moonboot Icon Nylon Snowboot in White
This black and white pair will partner with your whole snow wardrobe.
MOON BOOT
Icon shell snow boots
This burgundy pair will give a wealth-whispering appeal to your ski day ‘fits.
MOON BOOT
Moonboot Icon Low Fleece in Camel Brown
MOON BOOT
+ Guest in Residence LTrack suede-trimmed knitted snow boots
I love the knitted touches to these chocolate brown beauties.
MOON BOOT
LTrack Monaco plush-trimmed shell snow boots
These have a chunky rubber sole for extra waterproofing.
4. Shield Eyewear
Style Notes: Sunglasses trends have been getting bigger, more bug-like and more head-turning as the seasons go on. Good job they are, as this is apt for the slopes, when the sun is fierce, and the bounce back from the fresh snow is strong. Follow the cues of Rosie Huntington-Whiteley and Deborah Reyner Sebag, who have been reaching for oversized aviators, vintage-feel frames and polarised opticals this chilly season, as well as specialist goggles when slope-side.
Shop the Trend
H&M’s ski collection is full of great eyewear and staple pieces.
MONCLER EYEWEAR
Thyra Oval-Frame Ski Sunglasses
ZARA
S3 Filter Snow Goggles With Case Ski Collection
I adore the blue tint to these ski goggles.
BOTTEGA VENETA EYEWEAR
Oversized aviator-style tortoiseshell acetate sunglasses
Perfect for après. Bottega Veneta sunglasses are just too cool.
CHLOÉ EYEWEAR
Embellished ski goggles
Want to elevate your ski eyewear game? Turn to Chloé this season.
5. Alpine Jumpers
Style Notes: Now this is a trend I can get behind, whether I am at home or in the mountains. Fair Isle, intarsia, argyle and patterned jumpers are fast becoming the knitwear item du jour, and hold a wealth-whispering appeal due to their hand-made feel and artisanal craftspersonship. Jet setters of today are heading to snow-capped mountain resorts, wearing their alpine knits with luxe leggings, boots and sparkling jewellery. Uber chic!
Shop the Trend
ZARA
Jumper With Alpaca Jacquard Ski Collection
The alpaca blend makes this super soft and cosy on the skin.
Free People
Dani Pattern Sweater
I’m teaming this with leggings and moon boots this ski season.
New Look
Brown Fairisle Crew Neck Jumper
Such a purse-friendly price for a luxe-looking knit.
With Nothing Underneath
Chamonix Jumper
With Nothing Underneath’s new knitwear is super gorgeous.
GUEST IN RESIDENCE
Cloud Chalet Fair Isle Wool and Cashmere-Blend Sweater
Take this from the slopes to the streets by adding jeans and lug-soled boots.
6. Patterned Sets
Style Notes: If you want to dazzle on the slopes this season, you’re going to want to get behind this trend. Patterned ski sets are becoming a fashion influencer favourite, and I am seeing unusual designs and motifs come to the fore. Florals, houndstooth, celestial stars, studs, stripes and even checks are emblazoning padded jackets and salopettes alike, so you can match your look from head to toe when carving down the hillsides.
Shop the Trend
ZARA
Hooded Water-Resistant Windproof Down Jacket Recco® Technology Ski Collection
I love this khaki pattern! Shop the matching salopettes here.
Never Fully Dressed
Never Fully Dressed Night Garden Ski All-In-One
This all-in-one suit will turn heads on the cable car.
PERFECT MOMENT
Jg Houndstooth Ski Salopettes
Perfect Moment always nail great skiwear patterns. Shop the matching jacket here.
My Sunday Ski
Apricity Ski Jacket
My Sunday Ski is the cool girl snow brand to know now. Shop the matching salopettes here.
7. Leopard-Print
Style Notes: OK, another print trend for you, but this one needed its own shout-out. Animal-print, and leopard-print in particular, has been on the uptick lately, and can be found all over the spring/ summer 2026 runways. Street style connoisseurs have been adopting the design too, particularly with coats, jackets and accessories. I have now observed it prowling around the North American ski resorts, such as Aspen and Whistler, and it pairs with black and white pieces, plus 90s-style eyewear, just so perfectly. Purr!
Shop the Trend
MACKAGE
Cheryl Quilted Recycled Leopard-Print Down Ski Jacket
Obsessed! The leopard trend is not waning.
Selfridges
Minou Flared Woven Ski Trousers
I’m a fashion expert, and this is such a good leopard.
Never Fully Dressed
Leopard Thermal Leggings
These leopard thermal leggings are a great base layer option.
Goldbergh
Snowy Woven Snow Boots
Go head-to-toe leapard with this boots. Too good!
ASOS 4505 Ski & Snow
Ski Icon Water Repellent Insulated Belted Ski Jacket
And for a bit of snow leopard, this ASOS set will satisfy. Meow!