pruduct review

There’s a certain inimitable ease to the way people dress in London—a vintage-leaning, slightly eclectic aesthetic that feels instinctive rather than over-styled, and is notoriously hard to pin down unless you’re spending weekends trawling Portobello Road or uncovering gems in the Brick Lane.

That said, even my coolest friends; the ones whose outfits always look effortlessly right, aren’t dressing exclusively in vintage. More often than not, there’s a Zara piece quietly anchoring the look. Not the obvious, trend-led items, but the elevated staples that blend seamlessly into a well-crafted wardrobe and hold their own alongside worn-in denim, and perfectly broken-in leather. Whether it’s a great bomber jacket, the perfect pair of Zara jeans or a great knit there are countless of gems waiting to be found.

Below, I’ve rounded up the Zara pieces currently sitting in the baskets of my London friends; understated, expensive-looking staples that tap into that cool aesthetic, without trying too hard. Keep scrolling to shop.